So many times when I was promoting and talking about my business people would say; I don’t drink coffee. People assumed I only served coffee. That is silly. Nothing in my business name said, coffee only. I would then educate them on all that my business had to offer. Funny how people have preconceived […]
This is my favorite subject and a nightmare for many. I hire great people. This is truly my favorite part of the whole business. You can not thrive in the coffee business if you do not like people.Initially, some people find it best to work the business by themselves. I strongly suggest this unless you […]
The heartbeat of your business. The espresso machine is the most important piece equipment in your business. You can not run your coffee business without it.There are several options and you will need to consider what will be best for your business. Having the wrong machine will devastate your business dream. I will break […]
Choosing a great location requires a lot of effort and common sense. The first thing to consider is the focus or concept of your particular business. Coffee is a luxury item purchased usually as habit, comfort, and sometimes on impulse. So you first you want to be highly visible, preferably where large numbers of […]