Coffee Shop Startup Information & Guide

Self-Propelled Coffee Cart

admin — Fri, 29 Feb 2008 00:59:29 +0000

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This coffee business is always on the go, from descending upon events that draw crowds to delivering joe and snacks on a route that you can plan for through your creative marketing efforts.

3 Shots of Espresso

admin — Sun, 24 Feb 2008 03:40:37 +0000

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1- Too Fast
2- Too Slow
3- Perfect shot

The Art of Coffee - Espresso & Froth Designs

admin — Fri, 08 Feb 2008 00:33:21 +0000

Book: Start and Run a Coffee Bar

admin — Tue, 05 Feb 2008 21:50:49 +0000

The Palette’s Consensus, or Choosing A Roaster

admin — Tue, 05 Feb 2008 21:50:36 +0000

This can be one of the most fun, parts of starting or owning a coffee business. It is probably the #1 most important decision you will make. If you buy a franchise this decision will be made for you. Chances are that you might have selected the particular franchise because you personally like the taste of their coffee.

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Syrups! Versatile and Their Benefit To Your Bottom Line

admin — Thu, 24 Jan 2008 22:11:59 +0000

So many times when I was promoting and talking about my business people would say; I don’t drink coffee. People assumed I only served coffee. That is silly. Nothing in my business name said, coffee only. I would then educate them on all that my business had to offer. Funny how people have preconceived ideas on things they know nothing about. This is a great example of knowing your customers. In talking with people and asking the right questions; I found out what I needed to do to grow my business. (For a more in depth discussion on growing your business look for marketing ideas).

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Coffee: The Growth Trends

admin — Thu, 24 Jan 2008 01:16:52 +0000

It does not take a rocket scientist to notice the huge growth of coffee, coffee shops and everything having to do with coffee. Often timing is such an integral indicator of the success of a business. It would probably not be wise to be the perforated computer paper industry today.

Fortunately, there is such tremendous growth with the speciality coffee industry, that the margin for establishing a viable coffee business is generous. The demand is a direct response to the customers demand for something better and for a quality experience. According to the Specialty Coffee Association of America ( SCAA) this industry will continue to grow and will not peak until 2015.

Growth Factors

High profit margins per drink.
Lower quality options with chains food stores.
Lower quality of standards with chain stores.
No options at diner type restaurants ( regular/decaf ).
Hard to replicate at an individual level.
Slow to improve change (upgrade) at the food service level.

With a premium coffee business you can offer coffees from many counties, different growing climates, different brewing methods and a variety of options of add in, including gourmet syrups. You can serve up specialty coffees in a cafe, bar, kiosk, cart, drive thru or a combination of these options.

Hiring Employees for your Coffee Shop

admin — Sat, 19 Jan 2008 02:54:56 +0000

This is my favorite subject and a nightmare for many. I hire great people. This is truly my favorite part of the whole business. You can not thrive in the coffee business if you do not like people.Initially, some people find it best to work the business by themselves. I strongly suggest this unless you have a busy location. Most people realize you are new and will be patient if you are slightly slower with service at first, as long as their beverage is exactly how they like it. This is a point I stress with all my staff…

No matter what - make sure the customer leaves with their beverage just as they like it.

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The Espresso Machine

admin — Sat, 12 Jan 2008 16:23:13 +0000

The heartbeat of your business. The espresso machine is the most important piece equipment in your business. You can not run your coffee business without it.There are several options and you will need to consider what will be best for your business. Having the wrong machine will devastate your business dream. I will break it down so that you can understand it simply.

There are:

Manual machines
Automatic machines
Super-automatic machines

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Coffee Shop Manager’s Duties List

admin — Sat, 05 Jan 2008 15:37:09 +0000

We compiled a mini-list you can use as a starting template for Manager’s duties. Feel free to let us know if you have any additional suggestions, and also feel free to modify this list to suite your needs.
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