Coffee: The Growth Trends

Posted on Wednesday 23 January 2008

 It does not take a rocket scientist to notice the huge growth of coffee, coffee shops and everything having to do with coffee. Often timing is such an integral indicator of the success of  a business.  It would probably not be wise to be the perforated computer paper industry today.

Fortunately, there is such tremendous growth with the speciality coffee industry, that the margin for establishing a viable coffee business is generous.  The demand is a direct response to the customers demand for something better and for a quality experience. According to the Specialty Coffee Association of America ( SCAA) this industry will continue to grow and will not peak until 2015.

Growth Factors

  • High profit margins per drink.
  • Lower quality options with chains food stores.
  • Lower quality of standards with chain stores.
  • No options at diner type restaurants ( regular/decaf ).
  • Hard to replicate at an individual level.
  • Slow to improve change (upgrade) at the food service level.

With a premium coffee business you can offer coffees from many counties, different growing climates, different brewing methods and a variety of options of add in, including gourmet syrups. You can serve up specialty coffees in a cafe, bar, kiosk, cart, drive thru or a combination of these options.

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